Video Marketing Discovery Form Name * First Last Email Address * Best Contact Number * Website URL * Tell Me About Your Business - What do you do , who do you help, what do you LOVE about it? * Why would your customers choose to buy from you over your competitors? What do you do that's different or would help make you stand out?(be specific about your Value proposition) * What does your typical sales process or cycle look like? Eg:A customer sees deal on your website, customer calls, then then you set an appointment,etc. * What are the short and long term goals for your company? * What product or service would you like to sell more of? * What is the average Lifetime value of your average customer? This is your profit over the life of that customer. * Who is your ideal client? Tell me about who you want to do more business with. * What knowledge of Video Marketing exists within the company? * None A little A lot Have you had previous Video Production done for your business? If so, please check the investment level. * Under £1000 Between £1000-£5000 Between £5000-£10,000 Over £10,000 Never worked with a professional video marketer before. What are some of the most commonly asked questions, fears, or concerns that your ideal customer has? Are there questions that you find yourself answering a lot? * Please list the radius and specific towns/cities you would like to target. If your target is National just type in countries. * Realistically, how many additional customers would you like to acquire per month? Please set a number. * Are you doing any other forms of marketing. Check all that apply. * Website SEO (search Engine Optimisation) PPC (Pay Per Clickadvertising -Google Adwords, Facebook Ads) E-Mail Marketing Social Media Offline Print, Radio, Media Exhibitions What would you say has been your most effective advertising method? What would you say has been your least effective advertising method? * Do you offer any special promotions to new customers? If so, what are they? * Who are your main competitors? * What are your biggest concerns working with a professional video marketer to create videos for your business? *