Essential Marketing videos every Real Estate Agent should create.
Online video has quickly become an indispensable marketing tool for businesses of all kinds. However, many real estate agents (and brokers) are leaving money on the table by not using video in their marketing. This presents an amazing opportunity for you to differentiate yourself.
Let’s take a look at 15 essential video marketing ideas for real estate agents.
1, Testimonial Videos
As they say “straight from the horse’s mouth”, referrals are essential to building a strong client base. One way to grow not only your real estate network but also generate new leads is through filming short testimonial interviews.
Chances are you’ve worked with a lot of respected buyers or sellers in the past, or even colleagues in the real estate industry (i.e. mortgage lenders, home inspectors, attorneys, etc) who can provide a first person view into how great it is to work with you.
2, Informational videos
Real estate marketing is all about providing value to buyers and sellers. And one way to provide more value and impress your clients is by creating short, educational videos on common real estate topics and questions.
These short, video snippets let viewers learn at their own pace and extend your reach to a much broader audience through social media.
You’ll build a reputation as an exceptionally helpful, knowledgeable real estate resource, and the extra effort will yield dividends.
3, showcasing videos
Showcasing videos are the bread and butter of real estate video marketing. Showing off the listings you represent in an attractive and engaging video is an effective way to attract new leads.
When creating your listing video, think of what makes this property unique or particularly appealing. And don’t be afraid to mix it up. Add a combination of video clips, still photos, and voice narration to keep your audience engaged.
4, estate Agents promo video
Think about what makes you stand out as a real estate agent. As a broker, think about what makes your office, your staff, and your culture stand out. Pinpoint your real estate speciality in a short agent/office promo video. If you’ve won an award, show it off. If you’re great at finding unusual property, talk about it. If you have a unique company culture, highlight it.
Think of these videos as opportunities to win more listings. Don’t just tell home buyers and sellers what sets you apart from the competition, show them with an engaging promotional video.
5, About Me Video
Make it a little more personal, people want to work with real people, so talk little about yourself and your work experience. Your future clients will feel like they already know you, just from watching your “About Me” video.
6, Neighbourhood Videos
Location,location,location. Home buyers are just as interested in the surrounding neighborhood as they are the property.
Sell home buyers on their future neighborhood with a quick video tour of local hot spots and beautiful scenery. If you can, add a few testimonials on why this neighborhood is the best neighborhood for new homeowners.
7, Use social media
Identify where your clients are, with video you have so many opportunities to utilise video, though your website, twitter, facebook, instagram and even snapchat.
8,Year-In-review video
A good way to wrap up the year is with a “year-in-review” agent or office video highlighting your major accomplishments of the year. Show a slideshow of all the homes you’ve sold, all the people you’ve made happy, the events you’ve sponsored. Be creative, have fun with it, and take some time to thank your clients who have made your year so successful.
Advantages to using video in real estate marketing:
Not many agents are doing it well. The opportunity is huge for you to differentiate yourself.
Video allows you to connect with clients and leads on a more personal level.
Video sells homes. In fact, 58% of buyers want and expect to see video of a home they’re looking at online.
Ready to get your real estate video marketing game started? Try out these ideas and watch your social media engagement, your lead count, and your personal brand grow.