Marketing is an ever evolving platform, with lots of twists and turns along the way. There is a vast array of options, the skill is to find the best fit for your business or organisation that will provide the most effective return on investment.
As part of your overall marketing mix, video can add an additional powerful and engaging element; but I can't stress enough on how important it is to understand your target audience and only then provide a strategy for that desire or need.
Every successful business needs an effective sales funnel, video can play and important role within the marketing mix, from showing your new products in all its glory on exhibition large screens to providing testimonials, training videos, 'how to' videos, creating awareness and not forgetting brand building.
You could even use video within your email campaigns.
Video media and live streaming is moving more online, even BBC3 has an online channel…more people are watching live on a variety of media..phones, tablets, computers than ever before. Video technology along with broadband speeds are continually improving making live steaming even more accessible.
Using Video For Stronger Sales
Are you looking for a way to increase your trade show exhibit's exposure and achieve stronger sales results. There's compelling data that points to the impact and effectiveness of incorporating video into your product and trade show marketing strategy.
According to internet research firm ComScore, the number of web users who watch video is staggering – and ever growing. Approximately 200 million people in the U.S. watch online video. Globally the number is far more expansive. The average user views more than 32 videos per month.
The Online Publishers Association reports that 80% of web users can remember watching a video ad on a website they visited in the past 30 days. Moreoever, 46% of individuals took proactive engagement after watching the video:
- 26% searched for additional, related information online
- 22% visited the site that was promoted in the video ad
- 12% bought the featured product they viewed in the video
As a result, you can leverage this medium to promote your company and trade show exhibit before, during, and after the event. Video marketing can give you an edge on creating awareness, attracting booth traffic and securing more sales.
Before the Show
In the weeks preceding your trade show participation, create videos about what you will be introducing or sharing during the show at your exhibit stand. Use the videos to show people what to expect when they visit your trade show stand, including product demonstrations, new insights, and contest announcements.
Then, post your videos to your website, as well as a company YouTube or Vimeo Channel. Then, distribute links via email and social media to create awareness and excitement that drives visitors.
During the Show
Live streaming video originating at your trade show stand can be very effective, we can supply quality camera and just need a decent internet connection. By streaming your content over the internet, you can generate enhanced interest in your trade show exhibit and product offerings.
We can help create videos with tours of your exhibit, live demonstrations, seminars, interviews with trade show stand visitors and VIP guests, question-and-answer sessions, and news conferences.
After the Show
Once the trade show has concluded, we can edit the footage from the event to create a video recap. That way, people who weren't able to attend the trade show will be able to watch the product demonstrations and presentations that took place.
You can also use the footage to produce videos promoting future trade show exhibit participation.
Tips for Optimizing Trade Show Videos
To maximize the exposure of your trade show videos online, add target search terms to each video's title, description, and tags. Embed links to the videos into your press releases, blog posts, product pages, and social media status updates to increase views. Furthermore, encourage people to share your videos. The more views your videos get, the chance increases that they will rank higher in the search engines.